Some things get lost in translation... Don’t let it be you
Fill the cultural divide with short, engaging stories you can learn on the way to your next destination
Be more you
Context Culture lets you express yourself without the fear of offending your hosts
Using Context helps you understand others so that you can better understand yourself
Make meaningful friendships
Cultural understanding delivered by
Context gives you all the knowledge you
need to start your relationships in the
Always with you
No matter where you are or what you’re doing, Context is here to give you confidence at every turn
Want to experience more?
Try out these stories right in our webapp!
Welcome to the Family!
Seniority and Respect
Mind the gap!
Just one more glass
Festivals and events
What people say...
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Founder & CEO
Stewart is an undergraduate at Lancaster University who saw the need for cultural understand during a volunteering experience in Fiji. He is currently learning Mandarin.
Jude is a recent graduate of the University of Iowa with a background in business management, as well as a love for traveling and culture. Jude is also a talented musician and is constantly refining his craft.
Dimy Doresca, CGBP
Dimy Doresca is a Certified Global Business Professional (CGBP), an International Business Specialist and Consultant, and an International Trainer in Entrepreneurship. He is the Director of the Institute for International Business and a Lecturer in International Business and Entrepreneurship at The University of Iowa. He is also the Academic Director of the Mandela Washington Fellowship Program at the University of Iowa.
Content Developer and Outreach
Alex is a politics and international relations undergraduate at Lancaster University, whose plans to travel to study in Australia were thwarted by the Covid-19 pandemic!
Content Development and Outreach
Victorine is a business management student with a wealth of cross-cultural experience. Between speaking 5 languages and studying in the UK, she has also had significant success with the US startup space.
Hunter is a University of Iowa and Iowa State Graduate and works in medicine. His interest in culture comes from the diversity of patients he sees, and he believes that everyone you meet can teach you something new about the world.
Devika is a service designer and illustrator. She is studying at University of Arts, London. Having lived in India, Singapore and UK, Devika believes that the diverse cultures and experiences have helped shaped her life.
Kate is a Postgraduate student at University of the Arts London studying User Experience Design. As a native of culturally and artistically rich Russia and a travel enthusiast I see Context as a great opportunity for me to grow as a person as well as a professional.
Social Media and Marketing
Steph is an undergraduate at Lancaster University studying mechatronic engineering. Culture is important to her as she grew up in an asian English household and spent the last 7 years between Los Angeles and the UK. To truly travel is to become immersed in one’s culture, their way of life.
The latest from our blog
Living Between Worlds
The differences between the cultures within a country, along lines of geography, wealth and class, are at least as large as those between them.
Hofstede’s Cultural Dimensions Theory – in Context
Culture and cultural understanding have never been more important. Whether you’re on your way to studying abroad, ready to embark on an international volunteering expedition, suiting up to strike a deal in another country or simply packing up your belongings to go and explore the world – cultural understanding is a must.
Can You Tell Me About Your Culture?
In day-to-day life, some questions remain better un-asked, or at least left to a time when the relationship is more established.