Some things get lost in translation... Don’t let it be you

Fill the cultural divide with short, engaging stories you can learn on the way to your next destination

Be more you

Context Culture lets you express yourself without the fear of offending your hosts

Discover yourself

Using Context helps you understand others so that you can better understand yourself

Make meaningful friendships

Cultural understanding delivered by
Context gives you all the knowledge you
need to start your relationships in the
right way

Always with you

No matter where you are or what you’re doing, Context is here to give you confidence at every turn

Want to experience more?

Try out these stories right in our webapp!

Welcome to the Family!
Seniority and Respect
Mind the gap!
Non-Verbal Communication
Just one more glass
Festivals and events

What people say...

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Stewart Knights

Founder & CEO

Stewart is an undergraduate at Lancaster University who saw the need for cultural understand during a volunteering experience in Fiji. He is currently learning Mandarin.


Jude Aboagye


Jude is a recent graduate of the University of Iowa with a background in business management, as well as a love for traveling and culture. Jude is also a talented musician and is constantly refining his craft.


Yuchen Liu

Content Developer

Yuchen is a postgraduate student at the University of Iowa. She believes things are intertwined and co-exist – human beings, nature, culture, language, etc. They are embedded in and support each other.



Alex Burchell

Content Developer and Outreach

Alex is a politics and international relations undergraduate at Lancaster University, whose plans to travel to study in Australia were thwarted by the Covid-19 pandemic!


Caleb Woods

Partner Relations and Outreach

Caleb Woods is an Iowa State graduate. He defines culture as an atmosphere consisting of the arts, thoughts, habits and communication methods created and shared by a particular group of individuals.


Ben Dunn Flores

UI/UX Designer

Ben is a Loughborough design student interested in the good startups can do. A fascination with culture comes from balancing British and Mexican families. I’d like to be able to use something like this when I travel.


Devika Sharma

UI/UX Designer

Alex is a politics and international relations undergraduate at Lancaster University, whose plans to travel to study in Australia were thwarted by the Covid-19 pandemic!


Kate Chernysheva

UI/UX Designer

Kate is a Postgraduate student at University of the Arts London studying User Experience Design. As a native of culturally and artistically rich Russia and a travel enthusiast I see Context as a great opportunity for me to grow as a person as well as a professional.


Stephanie Smith

Social Media and Marketing

Steph is an undergraduate at Lancaster University studying mechatronic engineering. Culture is important to her as she grew up in an asian English household and spent the last 7 years between Los Angeles and the UK. To truly travel is to become immersed in one’s culture, their way of life.


Dimy Doresca, CGBP

Senior advisor

Dimy Doresca is a Certified Global Business Professional (CGBP), an International Business Specialist and Consultant, and an International Trainer in Entrepreneurship. He is the Director of the Institute for International Business and a Lecturer in International Business and Entrepreneurship at The University of Iowa. He is also the Academic Director of the Mandela Washington Fellowship Program at the University of Iowa.

The latest from our blog

Living Between Worlds

The differences between the cultures within a country, along lines of geography, wealth and class, are at least as large as those between them.

Hofstede’s Cultural Dimensions Theory – in Context

Culture and cultural understanding have never been more important[1]. Whether you’re on your way to studying abroad, ready to embark on an international volunteering expedition, suiting up to strike a deal in another country or simply packing up your belongings to go and explore the world – cultural understanding is a must.