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Teach them how to thrive, not just how to study

Fill the cultural divide with short, engaging stories they can learn on the way to their next educational hotspot.

Signup for beta testing

Avoid anxiety abroad

Context Culture gives your students confidence to make the most of their experience abroad

A feeling of safety

Context culture lets you express yourself without fear of offending your hosts

Understand your students

Context culture lets you express yourself without fear of offending your hosts

Always a pass with us

Context culture lets you express yourself without fear of offending your hosts

Want to experience more?

Try out these stories right in our webapp!

welcometofam
Welcome to the Family!
Seniority and Respect
mindthegap
Mind the gap!
Non-Verbal Communication
justoneglass
Just one more glass
Festivals and events

What people say...

"African culture is diverse, so whilst we had learned about American culture, we had not learned about the melting pot of African cultures we would encounter whilst there [The University of Iowa, Mandela Washington Fellowship]. I think Context would have given me a deeper insight into other cultures and would have helped me through my journey."
Prechard Mhako Business Development Consultant | Zimbabwe
Prechard Mhako
In the United States, we have a very fast-paced approach to work whereas in South Africa, things move a lot slower... so I really had to slow down to match the company culture. Context would have helped me be prepared for what I was walking into and [would have shown me] how to assimilate my values and ideals with the norms of the countr[y] I was in.
Jeremy MarksWorked in Cape Town after graduating | Iowa
Jeremy Marks
The biggest disconnect I felt whilst I was there [in Australia] was when I first arrived in the airport in Sydney...the people I was walking past just felt confident and I felt lost. Context would have relieved a lot of stress that I had going in so [by using the app] I'd be able to focus on the fun things!
Jack PioUndergraduate exchange to Melbourne | Iowa
Jack Pio
I remember visiting Mongolia and making a new friend there and wanted to pinky promise not to forget them...but an extended little finger is extremely offensive to Mongolians because it is equivalent to a middle finger. I think Context would help me communicate with others better, as it is respectful to understand and know someones culture when visiting them.
Jiwoo Wi International Student | South Korea
Jiwoo Wi
I am...an international business specialist and instructor of international business...and I endorse Context. In my 20 years of international business, I can testify the importance of culture, cross-cultural interactions [and] the impact that culture can have on the success, or lack thereof, of your international business venture. I encourage you to use this app.
Dimy Doresca, CGBP Director, Institute for International Business | Iowa
Dimy Doresca, CGBP
When you come as an international student to a new country or content, it is really easy to feel disconnected from the home [native] people. What I tried to do was to not hang out with the international students as much. Context Culture would have definitely helped in the aspect of "I wish someone would have told me this before...I think it would have really helped me to know what to expect when I got there [Texas].
Giandra Uppilirajan Undergraduate Exchange to Texas | France
Giandra Uppilirajan
My grandparents live in a rural area in India and when I visited there for the first time I felt very disconnected because their rural lifestyle was very different from my urban lifestyle. [Another place] I've always wanted to visit is China, and Context helped me understand basic etiquette...I can't wait to see what Context has in the future!
Sameer Sheikh Computer Science Student | Illinois
Sameer Sheikh
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Team

stewart

Stewart Knights

Founder & CEO

Stewart is an undergraduate at Lancaster University who saw the need for cultural understand during a volunteering experience in Fiji. He is currently learning Mandarin.

jude2

Jude Aboagye

Co-founder

Jude is a recent graduate of the University of Iowa with a background in business management, as well as a love for traveling and culture. Jude is also a talented musician and is constantly refining his craft.

yuchen

Yuchen Liu

Content Developer

Yuchen is a postgraduate student at the University of Iowa. She believes things are intertwined and co-exist – human beings, nature, culture, language, etc. They are embedded in and support each other.

 

alex

Alex Burchell

Content Developer and Outreach

Alex is a politics and international relations undergraduate at Lancaster University, whose plans to travel to study in Australia were thwarted by the Covid-19 pandemic!

caleb

Caleb Woods

Partner Relations and Outreach

Caleb Woods is an Iowa State graduate. He defines culture as an atmosphere consisting of the arts, thoughts, habits and communication methods created and shared by a particular group of individuals.

ben

Ben Dunn Flores

UI/UX Designer

Ben is a Loughborough design student interested in the good startups can do. A fascination with culture comes from balancing British and Mexican families. I’d like to be able to use something like this when I travel.

devika

Devika Sharma

UI/UX Designer

Alex is a politics and international relations undergraduate at Lancaster University, whose plans to travel to study in Australia were thwarted by the Covid-19 pandemic!

kate

Kate Chernysheva

UI/UX Designer

Kate is a Postgraduate student at University of the Arts London studying User Experience Design. As a native of culturally and artistically rich Russia and a travel enthusiast I see Context as a great opportunity for me to grow as a person as well as a professional.

stephanie

Stephanie Smith

Social Media and Marketing

Steph is an undergraduate at Lancaster University studying mechatronic engineering. Culture is important to her as she grew up in an asian English household and spent the last 7 years between Los Angeles and the UK. To truly travel is to become immersed in one’s culture, their way of life.

dimy

Dimy Doresca, CGBP

Senior advisor

Dimy Doresca is a Certified Global Business Professional (CGBP), an International Business Specialist and Consultant, and an International Trainer in Entrepreneurship. He is the Director of the Institute for International Business and a Lecturer in International Business and Entrepreneurship at The University of Iowa. He is also the Academic Director of the Mandela Washington Fellowship Program at the University of Iowa.

The latest from our blog

Living Between Worlds

December 15, 2020

The differences between the cultures within a country, along lines of geography, wealth and class, are at least as large as those between them.

Hofstede’s Cultural Dimensions Theory – in Context

December 15, 2020

Culture and cultural understanding have never been more important[1]. Whether you’re on your way to studying abroad, ready to embark on an international volunteering expedition, suiting up to strike a deal in another country or simply packing up your belongings to go and explore the world – cultural understanding is a must.